Hey guys. I need your help! Please give me some feedback on this new ad concept for Twist sponges ......... Okay, I'm ready. Let me have it.

8 comments:

Diane said...

Okay Steve, Cup suicide was my first thought, "huh", but you know where I am coming from. I love the picture. It is very dramatic and catches your attention. I read the companies background and believe you are taking them to a whole new level. Compare "It's Lovely Scrubby Time" to "This was no accident". Personally, I like your dramatic effect better than the lovely scrubby time, which sounds like "rub-a-dub dub, three men in a tub". Just be aware that cup suicide may offend.

There you go, that is my take.

BECKY said...

I have a lot of "agreeance" with Diane when it comes to them and what you've created... EXACT opposites. The website was friendly, pretty color, it's cheerful... this ad kinda freaks me out. :) But broken dishes depress me so that's probably why!

I feel the words at the bottom are too wordy. I had to read it carefully instead of skimming to get what was going on. I am able to get a lot out of the words "cup suicide" vs. having to read the three sentences. Does that make sense?

Cool that you're doing stuff like this! Good luck with whatever you choose to do on it! And if you don't like my comment please just delete and let's still be friends! Last thing I want to do is offend.

sthunt said...

Thanks guys. Keep em coming.

In the life of DREW said...

Nice job, the image does capture attention, but is there a way you could show the product?

rookie cookie said...

Definitely show a picture of the product.

The picture of the dishes breaking is confusing because of the reflection. I had to look closely to try and see what it was. Maybe not a picture more than one dish so that the picture is more defined. Like just a plate or just a cup.

Besides that, I like the concept. Really clever.

rookie cookie said...

After reading through the other comments, I agree with the weird contrast between the website and the ad.

Sarah Hunt said...

wellllllll. I LIKE IT! :) its different, that is why.

moshell's lilbit of space said...

I think the ad is a little dark compared to their webpage. I believe I would show the product also, however I do like concept.